Always the innovators when it comes to cruising, Royal Caribbean is constantly churning out new ideas to enhance the cruise experience. Some of their ideas turn out to be bona fide hits, while others just kind of piss people off. So when I got an email to try their new shopping app called “Portfolio”, I was eager to see which category it belongs in.
If you don’t know what the “Portfolio” app is, basically it’s a Smartphone app Royal Caribbean developed to help cruise/shopaholics prep prior to boarding the cruise ship. It’s got loads of information to help shoppers not only plan out purchases but also plan out their day. So, if you are someone who goes on a cruise to shop this may be an essential app for you. Personally, I’m not that big of a shopper so on the surface, I’m not the intended audience. However, even I can see the benefits of being able to pre-plan port shopping. After all more efficient shopping means more time exploring?
The idea behind the app is allowing passengers to be more informed shoppers prior to boarding the ship. By having advanced notification of the product available shoppers can read reviews, do comparison shopping and ultimately get the best deal.
How does Portfolio work?
Portfolio is a Smartphone app that you download through either the Android Market or the iPhone App Store. The version I am using is the Android version, although I would imagine functionality is identical to the IOS version. Once downloaded on your phone you can either use it to browse through various port shops or customize it for your specific itinerary.
Royal Picks: The first thing that catches your eye is the luxurious looking pieces of jewelry displayed across the top of the screen. These are called “Royal Picks” which are for the most part, absolutely stunning pieces of jewelry. Clicking on any of the pieces takes you to another screen with options to share your selection with friends (via Facebook and twitter), add to a personalized wish list or view a list of retailers that carry the item.
Browsing the Portfolio App
There is a yellow compass at the bottom of the screen with 5 different icons. By swiping across your screen you can choose between 5 different means of browsing. From there you would just “click” the highlighted option.
• Ports – A list of all the ports Royal Caribbean visits. Clicking on this option will take you to a screen that allows you to see all of the retailers in a particular port. It also gives you the option of seeing a map of the port with the locations of the stores already marked.
• Retailers – a list of all the retailers arranged in alphabetical order. Clicking on a specific retailer will take you to another screen that shows which ports have that retailer.
• Category – here you can narrow selections by category. The categories listed are Designer jewelry, Diamonds, Jewelry, Museums and Attractions, Restaurants and bars, Specialty stores and watches.
• Brands – A list of all the product brands available. Clicking on any of the brands takes you to another page where you can select another option to see specific products from that brand, view the retailers who carry the brand or add to your wish list.
• Search – Clicking search takes you to a screen that is basically a replica of the “Browsing” screen, but instead of using the odd compass graphic (which doesn’t work all that well) to navigate you can just click text, much better in my opinion.
Personalizing the Portfolio App
Here you can select your port and sail date to give your experience a bit more or a personalized feel. After you choose your ship and sail date it will take you to a screen that is identical to the screen from the browsing option, but this time it only shows ports, retailers or brands that are relevant to the cruise you will be taking.
For instance if you say you will be sailing on the Oasis of the Seas on May 12th it will only show you the options that exist in the ports of Cozumel, Falmouth and Labadee; which are the ports that sailing visits. Functionally speaking everything else works the exact same as it does when just browsing.
What are my thoughts on the Royal Caribbean Port App
I love the idea behind the app, but it does have some warts. On a cruise more so than other vacations time is of the essence, so being able to pre-plan something that I find tedious is a godsend. I also love the fact that it allows me to see what is available so that I can gather my own information, since I don’t really trust that the port shopping experts are anything more than paid shills.
Another thing I really do like is the Google maps integration into the Portfolio App. I understand there is a significant segment of cruisers who live to browse; I’m not one of them. When it comes to shopping I need laser targeted focus. The sooner I can acquire and engage my target, the sooner I can get on with the sightseeing. The idea of being able to plan out the most efficient route to the stores I need to visit is incredibly appealing. In those areas the Portfolio app shines.
However, like I said the app does have some warts. The interface is cute but clunky, which is no good to me. Although it will appeal to some, I want something that works well first and looks good second; in this instance the reverse is true. At times trying to get the compass to spin correctly can really try your patience. If it were up to me the compass thing would be scrapped. It’s a novelty but it doesn’t work very well and can become frustrating.
Also, some of the options are kind of pointless. I think a simpler graphical representation of the options would work better, sometimes less is more. I would also like it if there was some way to actually “search” for a brand or retailer. For browsing it’s okay to be able to sift through a list but there are so many options I think it would be more effective if you could type in the first few letters of what you are looking for to get search results. I want to be able to type “Tag Heuer” when searching I shouldn’t have to click and scroll a bunch of times to get the desired result. Admittedly some users may prefer to click and scroll but those who like to type and search shouldn’t be ignored.
The interface can also be buggy as to when it decides to stop working. A couple of times the app got stuck at a “please wait, retrieving search items” screen. Sometimes it would fix itself but other times I would let it idle for 5 minutes or so before I would be forced to close it and re-open. An app that freezes is something I would expect from a small company but you would think an outfit the size of Royal Caribbean would have had better testing and quality control.
Pluses and Minuses of the Royal Caribbean Portfolio App
Pluses
- Loads of information, an info-junkies dream
- Google Maps integration is a potential timesaver
- Wish list is great as is the sharing function
Cons
- Clunky interface should be redesigned
- Sometimes it freezes
- Not the most efficient search functionality
In the end what you have here is a “try hard” app that is more good than bad, but far from great. The app is free so if you are a shopper or just curious its worth the download, but don’t expect anything earth-shattering. Hopefully this is just a 1.0 version and not something that will be abandoned as it does have potential, it just needs some refinement.